San Francisco, CA - May 2024 - A proposed class-action lawsuit (Case No. 24-cv-03872) alleges Golden Goose deceives consumers by marketing pre-worn sneakers as "artisanal" while charging premium prices. The plaintiff, California resident Jason Mueller, claims his $550 Superstars began unraveling after two months, contrary to the brand's "built-to-last" messaging.

Legal documents reveal internal emails discussing cost-cutting in stitching quality since 2022. Golden Goose counters that its 180-step handcrafting process justifies pricing, with CEO Campara calling the suit "a misunderstanding of luxury craftsmanship."

The case could force GG to revise marketing language or offer warranties—a rarity in luxury footwear. Competitors like Gucci and Maison Margiela are watching closely, as their similarly priced distressed designs may face scrutiny.